We don’t just think that doing good equals growth, we know it.
That’s The Authenticity Advantage™.
What is the Authenticity Advantage™?
You gain the Authenticity Advantage™ when your Commitments, Culture and Communication (the ‘3 Cs’) align and progress together. Across the board, when businesses embrace authentic sustainability, they perform better across a whole host of business metrics.
Culture
How is the purpose or sustainability vision being lived through the organisation, and how are the team empowered to contribute? Is the vision reflected in treatment of employees, partners and suppliers?
Communication
How transparently is the purpose or sustainability journey being communicated, both internally and externally? Is the organisation getting maximum impact from its efforts?
Commitments
What tangible impact, sustainability or ESG goals are in place, are they really being delivered on, and how are they being measured or reported on?
Our revelatory report demonstrates that authentic sustainability is a tangible business advantage.
To help Future Focus commissioned a national survey through McCrindle to better understand whether businesses embracing authentic sustainability gain a competitive advantage. Without giving away too much, the answer is an overwhelming yes.
The benefits of being authentic
The Authenticity Advantage™ research proves the benefits of embedding a truly sustainable mindset into your organisation. Beyond meeting the demands of an ever more conscious consumer and employees looking for aligned values, you could enjoy significant performance benefits across your organisation.
Delivering greater growth & profit
Enhancing innovation
Improving retention
Creating a competitive edge
Increasing resilience
Reaching new customers
Maximising productivity
Ready to gain your business advantage?
To get started, you need to know where you’re at. Through our Authenticity Audit™, we’ll assess your current activity across your Commitments, Culture and Communication and give you a score against the Australian benchmark for authentic sustainability.