The Authenticity Advantage™ Model

The Authenticity Advantage™ is our unique model, designed to help you harness authentic sustainability to unlock business potential.

Does authentic sustainability lead to better business outcomes?

In short, yes. In our years of experience, we saw that businesses who embrace sustainability authentically unlock better business performance. We wanted to prove it. 

We partnered with McCrindle to conduct research into the relationship between authentic sustainability and business outcomes. Each year, we survey a sample of over 1,000 Australian workers to track any shifts in this link over time.

Measuring authentic sustainability

The Authenticity Index™

Our research study developed the Authenticity Index™, which scores businesses for their performance in authentic sustainability.

We measure this across integration of our 3 Cs: Commitments, Culture and Communication.

The research gives us a benchmark; an average score for the current state of authentic sustainability across Australian businesses. In 2024, it shifted up 2 points from 2023.

2024/25 Authenticity Index Findings

2023 Authenticity Index Findings

Get your Authenticity Index™ score with a free sustainability health check

The Authenticity Advantage™

Our research shows that businesses who score highly on the Authenticity Index – those who implement sustainability Commitments, Culture and Communications well – perform better than competitors across a whole host of business metrics:

Business benefits of the Authenticity Advantage™:

  • Talent attraction

  • Talent retention

  • Productivity

  • Innovation

  • Resilience

  • Customer growth

  • Profit

That’s The Authenticity Advantage™ and is the key to unlocking future business growth.

  • Setting a robust strategy consisting of clear workstreams with data-backed targets.

  • Embedding sustainability throughout the organisation: educating, enabling and empowering your people and partners.

  • Communicating your sustainability strategy transparently and impactfully, both internally and externally.

The businesses we help

Our Authenticity Advantage™ model is designed to apply to business small and large, public and private, across all sectors and industries. We work with organisations across Australia, Asia Pacific and beyond.

Stay updated

Get in touch

Wherever you’re at on your sustainability journey, we can help. Enquire about a collaboration, or simply say hello.