Future Focus launches 2024 Authenticity Index™ research
It’s arrived! Last night, we launched the State of Authentic Sustainability in Australian Business 2024-25, the second wave of our nationwide research. It was great to see our studio full of sustainability professionals and business leaders looking for insights and inspiration on accelerating change at their organisations.
We presented the research results, revealed new insights on the Australian business landscape, and ran through how the findings can meaningfully apply to current challenges being felt across the country.
Our key takeaways:
We can’t overemphasise the importance of communicating sustainability initiatives, not just doing them
Employees are expecting ever more from their organisations in sustainability – and that covers the whole gambit (environment, social & community and workplace & community)
In tightening economic conditions, the link between authentic sustainability and business performance is even clearer than last year
You can download the research report here, and get in touch to chat it through!