Goodman Fielder – Sustainability strategy launch
As a global leader in food, Goodman Fielder wanted to develop a sustainability strategy to focus on sustainable use of resources, support local communities, and provide millions of people with healthier choices.
Goodman Fielder is a leading food company with over 120 brands operating in Australia, New Zealand and Asia-Pacific. In collaboration with Edge Environment, we worked with Goodman Fielder to bring their sustainability strategy to life.
Future Focus led the design and rollout across all communication channels. We began by developing awareness, consideration and engagement messages. We adapted messages to different audience groups, including; customers, supply partners and internal staff.
Finally, we created a group of assets to tell Goodman Fielder's story across all communication channels.
Capabilities:
Marketing and Communications Strategy
Digital Communications
Email and Social Media Marketing
Design
Project Management
