In a campaign targeting both households and businesses, our main objective was to communicate a commitment to environmental sustainability through innovative, efficient and environmentally-friendly recovery solutions. To generate interest in these services, we needed to review the target audiences' objectives, needs and wants. Based on this, we developed a content plan and campaign journey to drive engagement. We brought our campaign to life through a suite of resources to help our audiences get their recycling journey underway.

As a business that prides itself on providing sustainable solutions for their clients, National Recycling Week was an opportunity to put to bed some of those common myths surrounding recycling. We based our awareness campaign on Myth Busting; helping lay waste to recycling myths.