Opal Healthcare – Social Impact report
Opal HealthCare is among Australia's largest providers of Aged Care services, with more than 75 homes located around the country.
As part of their continued commitment to enriching the lives of older Australians and the broader community, Opal HealthCare introduced their first Social Impact Report this year. The report aims to provide transparent information on Opal's role in the community, its sustainability initiatives, and plans for the future.
We were asked to help Opal bring together this significant initiative in a way that connected with varied audiences, including; residents, family and friends, referrers and internal staff.
We worked with Opal to simplify the content to enable critical metrics to be quickly found. We designed the report to align with Opal's new brand guidelines and used a combination of imagery and iconography to help communicate the story. Opal’s Social Impact Report was publicly released in May 2021 and has been shared through social media channels and printed copies supplied across Opal’s Care Communities. We have continued to work on their Social Impact Report on an annual basis.
Capabilities:
Marketing and Communications Strategy
Digital Communications
Design
Project Management