Because concrete has a high carbon-intensive manufacturing process, Holcim recently launched its new low carbon concrete range – ECOPact and ECOPact Zero to provide a sustainable concrete solution for their customers.

The ECOPact product offering can be complex and challenging to understand for those that aren't in the sustainability or building industry. Holcim asked us to help communicate all the technical aspects of their sustainable concrete range in a way that could be understood by all stakeholders, regardless of their pre-existing knowledge of the product or its industry.

To do this, we simplified complex language, used diagrams to tell stories and ensured that the content and messaging was easy to follow. We created a suite of collateral for ECOPact's launch that was rolled out across multiple channels, including internal training material, website, print collateral, social media and pitch decks given to retail partners.