Green Power – Communications Strategy
GreenPower is Australia’s only voluntary renewable energy accreditation program managed by the government. Unlike carbon offsets, GreenPower provides clean green energy straight from the source.
For consumers, trying to understand the difference between products can be complicated and confusing. Focus Creative was tasked to help GreenPower communicate their difference and provide them with a strategy that would reflect their purpose and their values.
We identified two communication challenges:
Helping consumers understand the difference between carbon offsets and 100% renewable energy.
Uptake of product offering – helping consumers make the transition to GreenPower in the simplest possible way.
GreenPower recently launched its new website, where Focus Creative helped develop the copy, visuals and communication material based on its new communication strategy also created by Focus Creative.
Capabilities:
Creative and Content Strategy
Marketing and Communications Strategy
Design
Copywriting
Project Management
