We were engaged by DPIE to devise a launch plan which would promote maximum uptake of the program.

Through research we understood the importance of the property manager in feeding information to the landlord and encouraging property upgrades. We understood the different motivators driving property managers to make time for initiative in their very busy schedule.

A three-phase launch plan was developed to build momentum and drive maximum sign-ups to the program. The first stage of the launch plan was the production of a live webinar for property managers. The webinar achieved over 100 registrations which represents over a third of the pool of property managers needed over the first 2 years of the program.